Designing with Data: Improving the User Experience with A/B Testing

Designing with Data: Improving the User Experience with A/B Testing Author Rochelle King
ISBN-10 1449334830
ISBN-13 9781449334833
Year 2017-04-20
Pages 370
Language English
Publisher O’Reilly Media
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On the surface design practices and data science may not seem like obvious partners But these disciplines actually work toward the same goal helping designers and product managers understand users so they can craft elegant digital experiences While data can enhance design design can bring deeper meaning to data This practical guide shows you how to conduct data driven A B testing for making design decisions on everything from small tweaks to large scale UX concepts Complete with real world examples this book shows you how to make data driven design part of your product design workflow Understand the relationship between data business and designGet a firm grounding in data data types and components of A B testingUse an experimentation framework to define opportunities formulate hypotheses and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for hypotheses that are most promisingInterpret the results of an A B test and determine your next move

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